Rising costs expected to put pressure on a timeless Texas tradition

TYLER, Texas — With high school football back in full swing, homecoming season is heating up across East Texas, and that means mums are once again front and center.

As costs rise due to inflation and tariffs, local mum-makers are finding ways to keep this beloved Texas tradition affordable for families this homecoming season.

“The more looks that you get on your mums, the more exciting it is,” owner of Diana’s Mums in Longview said.

Large and elaborate, homecoming mums have long been a symbol of school pride in Texas. But rising material costs and ongoing supply issues are making it harder for mum-makers to keep prices down.

For the owner of ETX Mums Amber Rogers, what started as a hobby at just 9-years-old turned into a labor of love.

“My grandmother taught me when I was very small,”