Tesla CEO Elon Musk has a new Master Plan, and we're never been less sure on what's it really about.
The first "Master Plan" – a broad stroke company strategy penned by Elon Musk back in 2006 – was simple enough: Build a quick, fancy electric sports car, use the proceeds (and the attention) to build a more affordable electric car, then follow up with an electric car that'll be affordable enough to sell en masse and kickstart an electric vehicle revolution.
The follow-up to that plan was mostly about the advent of self-driving tech, which could transform your Tesla into an autonomous taxi that could earn you money; we're seeing the first steps towards that happening now with Tesla's Robotaxi service .
The third Master Plan was a bit harder to process, as it was a much longer docum