Jaz Smith, a New York City-based influencer, hired an Etsy witch to ensure she had good weather on her wedding day. The wedding, which was covered by multiple media outlets, was deemed the "pinnacle of wedding content creation." Since then, many have followed in Smith's footsteps and hired Etsy witches to help with job assistance, relationships, love, and to remove obstacles in their path.

Although the practice of witchcraft is not new—people have long turned to the occult for cosmic intervention during difficult times—this trend is unique because the practice of hiring witches to do spellwork is no longer considered taboo.

The online marketplace Etsy has evolved into the go-to site for spell casting services. And although Etsy banned the sale of esoteric services in 2015, spells can

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