EXCLUSIVE: UTA has added an agent to its creator team in London.

Olivia Basso has joined as Creator Agent and will work alongside Shelby Schenkman and Beth Heard in the team that mainly works with digital talent.

Basso was previously at UK agency InterTalent , where she looked after TikTok stars Brooke and Jess, podcaster Grace Beverley, and digital creator Olivia Neill. She was upped to agent last year.

The UTA team she is joining has been growing of late and reps the likes of Jamie Laing and Sophie Habboo, Jack Edwards, Madeline Argy, Leah Halton, Grace Campbell, Tolami Benson, RedHanded and Lewis Goodall. The team is “a central part of the company’s international strategy,” according to UTA.

Oren Rosenbaum, Partner and Co-Head of Creators at the U.S. agency, said: “London has

See Full Page