Gov. Michelle Lujan Grisham has appointed Visit Las Cruces Executive Director Rochelle Miller-Hernandez to the New Mexico Tourism Commission.

Miller-Hernandez brings 18 years of experience in the tourism industry to the commission, including five years as executive director at Visit Las Cruces, according to a news release. During her tenure, she has strengthened the appeal of Las Cruces and southern New Mexico through coalition-building and new marketing and product development initiatives.

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