From big brands like Taco Bell to internet cultural phenomenons like Hot Ones with Sean Evans —and everything inbetween and after—spicy foods and hot sauces have begun to dominate our taste buds as well as pop culture. Zackary Smigel touches on what exactly brought that sweet, sweet heat into the cultural zeitgeist as we know it today.

Committing to the bit, he even attempts to finish the video directly after trying two viral hot sauces. Chapters are under the cut because it's a relatively short video:

Notable Chapters:

• 0:42 The History of Spicy Fast Food

• 2:53 What’s Going On With Hot Honey? (Case Study)

• 5:03 Hot Honey Taste Test – Is It Worth the Hype?

• 7:28 Why Spicy Food Isn’t Just a Trend

• 9:42 Why Do People Love the Burn of Spicy Food?

• 10:53 Gen Z’s Role in t

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