New Label

ITV Studios is launching a new, as yet unnamed label. Focusing on entertainment and formats, it will be led by managing director Lily Wilson and creative director Tom Williams .

Wilson moves over from ITV, where she has been the commissioning editor for entertainment for the past six years, overseeing shows including “Britain’s Got Talent” and “The Voice.” Williams comes from TalkbackThames, where he developed shows such as “Mamma Mia! I Have a Dream” and “The Million Pound Drop.”

The label, which is set to launch in the new year, will become the new home for ITV Studios’ Potato team, encompassing Potato and 12 Yard ’s portfolio of quiz shows and catalogue.

“Lily has been synonymous with the biggest shows on television and intimately understands what it takes to cre

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