GAINESVILLE — Despite a drizzling rain, a line of cars filled with famished patrons, some surely Florida football fans, idled on the grass, waiting for one thing: a DJ Lagway burger and a taste of NIL success.

DJ’s Cast Iron Burgers has evolved into a staple of the Gainesville community while serving as another example of the ever-expanding footprint of the Gators star quarterback .

Some deals are more glamorous and far-reaching than others. Lagway appeared in a T-Mobile commercial with NFL stars Patrick Mahomes and Rob Gronkowski, and he starred on the cover of the video game, EA Sports College Football 26 Deluxe Edition .

He’s also clinched partnerships with Beats by Dre headphones, Gatorade, Mercedes and Lamborghini.

“It’s really unbelievable, all the opportunities that he’s ge

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