In the early days of the war in Gaza, the Israeli women’s fashion brand Comme Il Faut launched a campaign with prominent models and female business leaders drawing attention to the Israeli hostages abducted by Hamas.

This week, the brand turned heads again: with a social media campaign protesting alleged starvation among civilians in Gaza.

Israeli chefs and restaurateurs hold empty pots along with the caption “Resist starvation” in Hebrew, English and Arabic in the campaign, which was posted to the brand’s Instagram and Facebook accounts. The campaign has stirred controversy and condemnation among an Israeli public that is both ready to end the war in Gaza and torn over reports about grim conditions for the Palestinians who live there.

“We thought, because of what’s going on in Gaza

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