Yves Veggie Cuisine to be discontinued as demand slows for plant

Consumers will be able to find Yves products in grocery stores into the early winter of this year, Hain Celestial Group say.

Slowing demand for meat substitutes is putting a Canadian plant-based brand out of business.

Yves Veggie Cuisine, which is owned by Hain Celestial Group, is shuttering after 40 years as fewer consumers flock to grocery aisles for plant-based meat products.

“This decision was not made lightly,” said a spokesperson for Hain in an e-mail on Wednesday.

“The meat-free category has been declining for several years, which led to the business becoming increasingly challenging and difficult to sustain.”

Yves Veggie Cuisine is a well-known household brand, offering a range of plant-based meat alternatives meant to imitate ham, turkey and burger patties, among other items.