The once-popular plant-based food brand, Yves Veggie Cuisine , has announced it is being discontinued.

The brand was founded in Vancouver more than 40 years ago.

“I think this is a function of a couple of things,” Michael von Massow, a professor in the Department of Food, Agricultural and Resource Economics at the University of Guelph, told Global News.

“The first is, while there was great optimism of the growth of the plant-based segment, the growth has stagnated a little bit and we’ve not seen the same double-digit growth that we saw a few years ago.”

Von Massow said there are also a lot of new options in the marketplace, so shares of Yves must have gone down.

“While there are people who love their products, they’ve seen shares go down and the parent company have said anything tha

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