CHATTANOOGA, Tenn. (WDEF) — Alcohol use in the United States is falling, but not in Tennessee.

A new report from food and beverage software company Trace One, using data from the Substance Abuse and Mental Health Services Administration (SAMHSA), shows that just 52.3% of American adults reported drinking alcohol in 2023, a nearly 90-year low.

That’s down from 56.7% in 2014, representing nearly two million fewer people consuming alcohol compared with a decade ago.

Driving the shift are concerns about health risks, cultural changes in socializing, and the rapid growth of alcohol alternatives.

Google Trends data shows that searches for non-alcoholic beer, mocktail recipes, and zero-proof cocktails have surged in recent years.

Beverage companies are responding by rolling out new product l

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