New brand campaign features voice of seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton in television spots

ARMONK, N.Y., Sept. 3, 2025 /CNW/ -- IBM (NYSE: IBM ) today launched its newest brand campaign, "Let's create smarter business." Designed for the new era of enterprise AI, "Let's create smarter business" spotlights IBM's innovative approach to the application of emerging technologies as a means to make businesses more productive, efficient and agile.

The multi-platform campaign brings to life the many challenges and pressures business leaders face as they move from experimental AI pilots to real-world solutions that drive organization-wide value. Developed by the IBM Brand Marketing team and Ogilvy, "Let's create smarter business" nods to the compan

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