Dave Portnoy’s fall itinerary already included pizza reviews, stock tips, and a headline-grabbing debut on Fox’s “Big Noon Kickoff.” Now, a fresh rumor, an unpublicized conference call with the Big 12, has the Barstool founder hurtling back into college-sports discourse. Administrators see a marketing magnet; critics see lighter fluid near an open flame. Either way, Portnoy’s knack for turning private conversations into public theater has everyone wondering where the traveling spectacle lands next.

“Interesting: Brett Yormark and Big 12 ADs held a 40-minute call today with Dave Portnoy, offering him a ‘blank canvas’ of engagement opportunities and emphasizing their full support of integrating the Barstool brand across league campuses, starting this week with Iowa State-Iowa.” Ross

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