Aldo is kicking off fall with a new campaign aimed at attracting new customers to the 53-year-old shoe and accessories retailer.

Called “Try Every Thing,” the company described the initiative as a “transformative brand evolution” developed in partnership with strategic creative New York agency Combo with the aim of speaking to a generation navigating first jobs, fresh starts, big moves and personal breakthroughs.

Daianara Grullon Amalfitano , chief brand and product officer at Aldo , told FN in an interview that this new campaign is all about strengthening the company’s relationship with its current consumers while also attracting a new generation of shopper.

“The root of it is about encouraging our customers to wear our shoes with confidence,” Amalfitano said. “We love hearing stor

See Full Page