Like many of his relatives, Reed Parman was putting new tires on cars well before he could legally drive one.

“I started when I was about 12 years old,” he said. “The initiation for Parman family boys was, you go out and sling tires.”

Now, the preteen who sweated out his summers doing shop work is the president of Big Chief Tire, the company his great-grandfather started in 1961.

Since Big Chief’s founding by Fritz Parman Sr., the Jacksonville-based tire and auto service business has been led and entirely owned by the Parman family. Today, it has not only survived growing competition from national chains but is expanding, having opened locations in 2023 and 2024.

For that, Reed Parman, 39, credits a time-proven commitment to Jacksonville and a set of customer-oriented company values ca

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