SirDavis, an American whiskey inspired by Beyoncé Knowles-Carter's paternal great-grandfather Davis Hogue, is ready to be sampled by whiskey enthusiast Matt Bolus at Gertie's Whiskey Bar in Nashville, Tenn., Tuesday, Oct. 1, 2024.
Beyoncé performs at Mercedes-Benz Stadium in Atlanta on her Cowboy Carter and the Rodeo Chitlin' Circuit tour on July 11, 2025.

"Nine... four... eight... one — B'Day!"

Beyoncé Knowles-Carter is celebrating her lucky 44th birthday today, Sept. 4, just months after wrapping her "Cowboy Carter" tour. As fans join in the celebration, here are highlights from her past year in a four-by-four format.

This summer, the Grammy-winning singer closed out her Cowboy Carter and the Rodeo Chitlin' Circuit Tour at Allegiant Stadium in Vegas. The concert signaled the end of her "Cowboy Carter" era — a 32-night stadium tour that spanned the U.S. and Europe. Even outside the tour, the singer had some huge moments over the last year.

Four records Beyoncé has broken this past year

  1. Beyoncé's "Cowboy Carter" tour became highest grossing country music tour with over $400 million in earnings.
  2. Beyoncé became the first Black woman to win best country album at the Grammy Awards.
  3. Beyoncé became the first Black female solo artist to win a Grammy for country music when she took home the award for best country duo/group performance for "II Most Wanted" with Miley Cyrus. The Pointer Sisters won a Grammy for a country music song in a similar category in 1975.
  4. Beyoncé upheld her record as the most decorated artist in Grammy history with a total of 35 career wins.

Four times Beyoncé broke the internet this past year

  1. Beyoncé announced her "Cowboy Carter" tour the night before the Grammys, sending the internet into a frenzy.
  2. Beyoncé looked completely stunned as she took home best country album at the Grammys, making history and prompting memes online. The also won album of the year for the first time.
  3. Beyoncé brought out Kelly Rowland and Michelle Williams for the last show on her "Cowboy Carter" tour, shocking fans with the ultimate Destiny's Child reunion.
  4. Beyoncé earned her first-ever Emmy Award for her "Beyoncé Bowl" Christmas Day special, which was the first time she performed songs live from "Cowboy Carter."

Four brands by Beyoncé fans can buy right now

  1. SirDavis whiskey: Beyoncé launched her award-winning whiskey SirDavis on her birthday last year. The brand was named after her great-grandfather who was a successful moonshiner.
  2. Cécred hair care: The singer launched Cécred in 2024 with a focus on all hair types and textures. She released a new Protection Collection on Aug. 25.
  3. Levii's jeans: Beyoncé first announced her collaboration with Levi's in September 2024, and has since released many different chapters in conjunction with the brand.
  4. Cé Noir and Cé Lumière perfume: Beyoncé first released her Cé Lumière fragrance in 2024, following the launched of Cé Noir in 2023.

Four times Beyoncé has shown she's listening to fans online

  1. While generally quiet online, Beyoncé has made it clear she is well aware of fan feedback and pop culture, cementing it as she told fans "y'all lit" during her last Washington, D.C., area show.
  2. Fans were pleasantly surprised to see Beyoncé hit the viral "I'm so ATL" dance popularized by the song "Whim Whamiee" by Atlanta artists Pluto and YKNIECE.
  3. During her Atlanta stop her daughters Blue Ivy and Rumi Carter hit the same move, showing they are not only part of culture they are tapped into it, too.
  4. Beyoncé laughed along with fans in poking fun at her robot arm after it became a focal point of the tour.

Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.

This article originally appeared on Nashville Tennessean: Beyoncé turns 44 today: Four-by-four memes, moments, memories from the past year

Reporting by Caché McClay, USA TODAY NETWORK / Nashville Tennessean

USA TODAY Network via Reuters Connect