Bill Williams, a legendary anchor at NBC affiliate WBIR, passed away on Aug. 18 at the age of 91.

Williams worked for WBIR for almost three decades, with the media outlet dubbing him the “most trusted journalist” in Knoxville, Tennessee.

“For the Channel 10 family, he embodied our motto, ‘Straight From the Heart,’” the WBIR personnel shared.

Bill Williams’ former colleagues reflected on his years at WBIR. He worked at the media outlet from 1977 to 2000. However, He returned to the anchor desk for much of 2006 when his replacement left the station. He re-retired at the end of the same year, making him an anchor emeritus.

Following his second retirement from WBIR, he co-hosted Friends Across the Mountain Telethon and the Children’s Miracle Network telethon with WBIR. He also worked with

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