Anybody who knows K-beauty knows Charlotte Cho and Soko Glam . The aesthetician founded the online marketplace in 2012 in order to make K-beauty products accessible to those of us in the U.S. She also coined the term “ten-step Korean skin-care routine” and was a huge player in the rise of K-beauty here. Everybody say “Thank you, Charlotte”.

For over ten years, the e-tailer has curated a selection of the newest and best formulas from South Korea, and has always kept its finger on the pulse of the industry. And every year, the site unveils its Best of K-Beauty Awards . For 2025, customers can shop previous winners, current winners, and nominees for 20 percent off from September 8 to October 6.

However, it’s a great day to be a Cut reader, because not only you can get a sneak peek a

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