Strava is bringing what it calls a “cleaner and more intuitive” experience to the Apple Watch along with Live Segments. The changes are meant to address growing demand from athletes turning to Apple’s wearable, according to Strava:

In 2024, Strava saw a nearly 20 percent year-over-year increase in the share of device-uploading athletes using an Apple Watch, with Apple holding the top two spots for preferred devices among runners in Strava’s 2024 Year in Sport report.

Live Segments are a Strava feature that provides real-time performance data on starred or popular sections of a route, allowing cyclists and runners to compete against themselves or others in an attempt to lay claim to King/Queen of the Mountain titles. The feature is already available on GPS-enabled watches and bike compute

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