By Doyinsola Oladipo

NEW YORK (Reuters) -JetBlue Airways said on Thursday it will partner with Amazon subsidiary Project Kuiper, a low Earth orbit satellite broadband internet network, to improve its onboard Wi-Fi starting in 2027.

U.S. air carriers, seeking ways to win over consumers, are broadly investing in onboard Wi-Fi. JetBlue, Kuiper’s first airline partner, is betting that the partnership will help them stay ahead of competitors.

“We do have a lot of our competitors trying to jump on the bandwagon,” JetBlue President Marty St. George told reporters. Amazon has identified technology that will “absolutely keep us ahead” as the new service is expected to be more reliable with faster performance and fewer delays, he noted.

JetBlue said it was the first and still only major U.S. air

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