Shoe Carnival ’s stock soared nearly 15 percent in pre-market trading on Thursday as the company said its rebanner strategy is paying off.

The Fort Mill, S.C.-based footwear retailer reported net sales in the second quarter of fiscal 2025 of $306.4 million compared to $332.7 million in second quarter 2024, a decrease of 7.9 percent. Net income in Q2 was $19.2 million, or 70 cents per diluted share, compared to $22.6 million, or 82 cents per diluted share in the prior year.

The results beat analyst expectations which were expecting net sales in the second quarter of $299.02 million, with earnings per share of 50 cents.

By banner, the company noted that Q2 divergent trends reinforced the company’s rebanner strategy with Shoe Station net sales growing 1.6 percent in the period and Sh

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