The average reader has read their favorite book six times — and anticipates they’ll read it another seven times during their lifetime, according to new research .

The survey of 2,000 American readers, evenly split by generation, unpacked the science of book nostalgia and uncovered trends and habits relating to “nostalgic reading” — the practice of reading a book to evoke a particular sense of coziness and sentimentality.

According to the findings, the top reasons that people reread their favorite titles are to reimmerse themselves in the book’s unique setting (36%) and to visit with their favorite characters again (35%). More than a quarter (27%) also do so to evoke a particular sense of familiarity and nostalgia.

Conducted by Talker Research on behalf of ThriftBooks , the survey fo

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