Tyler, the Creator has taken on narrator duties for Nike ‘s ad relaunching the “Just Do It” campaign.

The 60-second spot, which will get its first airing Thursday night during the NFL season opener, features the artist’s voice over clips with Nike athletes including LeBron James , Saquon Barkley, Carlos Alcaraz, Caitlin Clark and Vinicius Júnior.

Its messaging ties in with what Tyler emphasized in his recent dance album “Don’t Touch the Glass,” as he noticed a lack of dancing in public because of people being afraid of being filmed and posted to social media. In a direct effort to combat the trend, he banned phones from two listening parties in Los Angeles and New York City.

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