Pedro Rivera started out taking photos and selling cassettes in Huntington Park, California. He dreamed of becoming a singer, and although he achieved that dream, destiny led him to make his mark in the music industry in a different way: by discovering talents who were just starting out and needed exposure. That was the case for four aspiring artists who would go on to become major stars in regional Mexican music: Chalino Sánchez, Valentín Elizalde, and two of his children, Lupillo and Jenni Rivera.

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