Known for its cinematic campaign videos and atmospheric lookbooks, Carhartt WIP returns this season with a new set of visuals, framing its Fall/Winter 2025 collection against Atlanta’s suburban backdrop.

The campaign, shot by Daniel Derro Regan and directed by Ben Dorado, cohesively combines the duo’s documentary style through candid moments that capture the beauty of everyday life. Set across two settings, it showcases a group of teenagers coming together in their local neighborhood, while another scene hones in on the quiet time a dancer takes before heading out for the night.

Weaving seasonal garments into the storytelling, models wear classic Carhartt WIP pieces, such as the OG Chore Coat in "Dearborn Canvas" and Women’s OG Michigan Coat, as well as a cozy selection of fleeces, hoodi

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