In times of crisis, employees pay great attention to what their leader is like. It is in these moments that trust shifts from a "soft value" to a strategic asset that directly affects motivation, retention and even financial results.

Companies with high levels of trust outperform competitors in efficiency by up to 400%, and 93% of business leaders believe that trust directly impacts financial performance.

Yet, the reality is not that great. According to Gallup, only 20% of employees say they trust their leader. Edelman reports that just 19% believe CEOs are honest, while 68% think leaders intentionally mislead them.

Missteps during turbulent times don't just dent a leader's reputation — they shake the very foundations of the business. In this article, I reflect on five common mi

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