This Side Hustle Spotlight Q&A features Demi Marchese, 32, founder and CEO of 12th Tribe , a Los Angeles, California-based fashion brand. Here's how she used $800 to grow a side hustle into a full-blown business that's seen over $250 million in lifetime revenue and $35 million annually. Responses have been edited for length and clarity.

Image Credit: Courtesy of 12th Tribe. Demi Marchese.

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What was your day job or primary occupation when you started your side hustle?

After college, I worked in sales for my mom during the day and packed orders at night. I didn't have a fashion degree. I just had a deep desire to bui

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