NFL RedZone will introduce commercials during the 2025 NFL season , ending the tradition summed up by Scott Hanson’s famous line about “seven hours of commercial‑free football.” Hanson acknowledged the shift on September 3, 2025, during an appearance on ESPN’s The Pat McAfee Show , and emphasized that core coverage principles remain intact.
The league and its partners describe a presentation that keeps live action visible while ads run—using a split‑screen, or “double‑box,” approach that aims to avoid missed touchdowns.
Business context around the decision—including how the NFL, not a third‑party network, ultimately steers RedZone’s operations—was also detailed the same week. Coverage explained the league’s ownership and branding control while noting distribution conversations that