In this economy where rent feels like a mortgage and eggs somehow cost more than your phone bill, dropping $12,000 on a Hermès Kelly or even $6,000 on a Chanel Classic Flap feels like you’re putting your firstborn through college. Enter Vivrelle, the luxury rental club that’s quietly turned the “it-bag” chase into an accessible, sustainable and frankly, smarter flex. Why drain your savings for one neutral-colored investment piece when you can rotate a Chanel today, a Hermès tomorrow and maybe a Bottega next week, all without the lifetime of debt?

Vivrelle was born out of one woman’s wedding wardrobe panic. Co-founder Blake Geffen realized she wanted standout accessories for her bachelorette, bridal shower and honeymoon, but buying a new bag for every outfit was financially reckless. So, s

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