Famous Footwear ’s new partnership with Jordan Brand started to pay off in the second quarter.

Jay Schmidt, president and chief executive officer of Famous Footwear parent Caleres , told analysts on the company’s second quarter earnings call on Thursday that Jordan quickly became a top 10 brand at Famous Footwear during back-to-school. (For back-to-school, Famous Footwear secured Jordan Brand as an all-door exclusive for the shoe chain channel across men’s, women’s, kids and accessories.)

“This performance reinforces Famous’ ability to launch leading brands successfully and deliver powerful results,” the CEO said. “We will continue to drive Jordan and other trending and highly demanded brands as we move forward into fall.”

Schmidt added that during Q2, men’s shoes performed be

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