Gap ‘s viral denim campaign with KATSEYE is taking over the internet — and now it’s drawing listeners back to Kelis ‘ classic “Milkshake.”

According to data from Luminate, streams on “Milkshake” jumped 179 percent since Gap shared the ad on Aug. 19, growing from about 796,000 streams from Aug. 15-21 to about 2.22 million this past week.

Gap’s “Better in Denim” ad prominently features KATSEYE dancing to the 2003 song, and the dance itself — created by choreographer Robbie Blue for the campaign — has started to emerge as a TikTok trend, with thousands of users posting videos on the platform imitating the routine.

Gap ‘s viral denim campaign with KATSEYE is taking over the internet — and now it’s drawing listeners back to Kelis ‘ classic “Milkshake.”

According to data from L

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