Why HBO Is Rebranding Everything

On July 9, 2025, HBO Max finally became “ HBO Max ” again — we can just forget those weird two years where it was just “Max.” (Though apparently Twitter can’t .)

And now, less than two months later, six of HBO’s seven (or so — the number expands and contracts across various markets) linear television channels have been renamed : HBO2 is now HBO Hits, HBO Signature is now HBO Drama, HBO Zone is now HBO Movies, MoreMAX is now Cinemax Hits, ActionMAX is now Cinemax Action and 5starMAX is now Cinemax Classics.

On July 9, 2025, HBO Max finally became “ HBO Max ” again — we can just forget those weird two years where it was just “Max.” (Though apparently Twitter can’t .)

And now, less than two months later, six of HBO’s seven (or so — the number expands and contracts across