The Brief:

Too Good To Go launched in Madison and Milwaukee as part of a 2025 expansion to more than 30 U.S. cities.

Nearly 7,000 meals have been saved from going to waste in Madison, with more than 40 local stores on board and nearly 80 in Milwaukee.

The app connects consumers with discounted surplus food while helping businesses cut waste and recoup revenue.

MADISON, Wis. — People in the Madison area can now buy surplus food at a discount through a nationwide program that has expanded to Madison.

Too Good To Go, the world’s largest marketplace for surplus food, has grown to more than 30 U.S. cities in 2025, including Madison and Milwaukee. The company connects businesses with consumers to sell excess food at discounted prices. Shoppers receive a mix of items a store has left at the

See Full Page