Sony Pictures Entertainment CEO Ravi Ahuja discussed the studio’s breakout movie of the summer, “ KPop Demon Hunters ,” on Thursday at Bank of America’s Media, Communications & Entertainment Conference in New York. Speaking with analyst Jessica Reif Ehrlich about Sony’s distribution deal with Netflix , Ahuja said the deal with the streamer “made sense.”
Sony produced “KPop Demon Hunters” and sold the distribution rights to Netflix for a direct-to-streaming release. The animated fantasy musical ended up becoming the platform’s most streamed movie of all time, surpassing “Red Notice” with 236 million views. A sing-along version of the film then debuted in theaters on August 23, where it earned over $19 million at the box office in its opening weekend across 1,700 screens.
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