The international trade show dedicated to footwear, Micam, is preparing to cut the inaugural ribbon on its 100th edition—an impressive milestone set against the backdrop of an increasingly complex global market. From September 7 to 9, 870 brands will exhibit at Fieramilano Rho, including 469 from abroad, mainly from Spain, Turkey, Brazil, Germany, and Portugal. The event is expected to welcome more than 30,000 buyers from 150 countries.

"Micam 100 will be a celebratory edition, but with a strong look to the future. The Micam Next schedule is the evolution of Micam X. The content is curated by an exceptional partner, Wired Italia, which will delve into trends related to technological innovation, sustainability, and new consumption models. We want every visitor to find inspiration, strate

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