The buzz: Rhode launches at Sephora across Canada.

What to know: There’s a lot of buzz around Hailey Rhode Bieber’s beauty brand Rhode.

From its Peptide Lip Treatment to the buzzy Pocket Blush, shoppers seem keen to add the star’s cosmetic and skin-care products to their collections.

In fact, the brand was trending on Google recently as shoppers searched to confirm the launch date for Rhode at Sephora stores and online across Canada. Turns out, that searched-for answer is ‘now’.

Until recently, the product had been available to Canadian shoppers online only through the brand’s e-commerce site . But Sephora locations across Canada, and online at Sephora.com, now stock a full assortment of Bieber’s beauty line.

In a statement to Postmedia News, Bieber said she’s “excited” to see

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