American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress Sydney Sweeney.

In the earnings report, the Pittsburgh-based clothing company credited Sweeney's controversial "Great Jeans" campaign, which launched in July and also included a fall denim collection, in part for a rise in engagement, comparable sales and customer awareness.

"The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand," Jay Schottenstein, CEO of American Eagle Outfitters, said during the Wednesday earnings call. "We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders."

American Eagle

See Full Page