The 2025 edition of Who's Next kicks off this Saturday and runs until September 8 in Paris, Porte de Versailles. Considered a must-attend event for fashion professionals, Who's Next brings together designers, buyers, and industry players from France and abroad. This edition marks the arrival of a new immersive space: Who's Next Lab, presented as the place where "innovation takes shape".

Created for this edition, the Who's Next Lab highlights emerging forms of fashion creation. Conceived as a space for encounters and experimentation, it lies at the crossroads of digital craftsmanship, sustainable technology, and design.

The program promises to be rich: live demonstrations, bio-inspired materials, 3D textile printing, augmented accessories, but also a digital space dedicated to the creat

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