Lululemon Athletica slashed its annual revenue and profit forecasts on Thursday, signaling a slowdown in demand going into the crucial holiday season as consumers cut down spending, alongside tariff pressures .

Shares of the company fell about 14% after the closing bell.

The sportswear maker has failed to spark a wave of buying from consumers grappling with inflation and the Trump administration’s volatile trade policy.

Lululemon has failed to spark a wave of buying from consumers grappling with inflation and the Trump administration’s volatile trade policy. Bloomberg via Getty Images

“Once the trailblazer in athleisure, Lululemon has lost its innovation edge, now squeezed by luxury newcomers like Alo Yoga and private-label dupes with comparable fabric tech at lower prices,” said

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