Scooter Braun’s Ups and Downs Over the Years

Scooter Braun was once one of the most lucrative managers in the music industry — but a series of A-list client departures is raising eyebrows.

Demi Lovato reportedly parted ways with Braun in August 2023, four years after signing with him in May 2019. One day after news broke of Lovato’s departure, Us Weekly confirmed that Ariana Grande was also no longer working with Braun, with whom she had been working for 10 years.

While Braun first made headlines in the early 2000s for discovering Justin Bieber, he got his start in the music business years earlier, dropping out of college to work in marketing at So So Def Records after meeting Jermaine Dupri. He was ultimately promoted to executive director of marketing for the record label.

In 2006, Braun discovered Bieber while browsing through