Key points

Exemplary followers were first identified in the 1990s, but social media has amplified their voice.

Companies have to adjust to a new reality of constant accountability, and be ready to react swiftly.

When the company Astronomer faced a PR crisis, they levied the influence of followers to regain trust.

By now, everyone has heard about the Astronomer CEO and head of HR whose alleged extramarital affair became not only public, but a viral social media event. When the couple were caught on a kiss cam at a Coldplay concert, an awkward moment collapsed into a PR crisis for the company. A lot has been written about the expectations of leaders, the always-on cameras in our pockets, and the ability of non-employees to determine the fate of organizations.

Why leadership is not a p

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