Reform UK is rapidly becoming much more mainstream as 42% of voters are either already supporting the party or open to it, according to a new mega-poll.
A survey of 5,000 people has uncovered that Nigel Farage’s party is now drawing in the average Briton instead of people on the political margins.
More in Common and UK in a Changing Europe found that Reform, who is first in the polls with 30% right now, could end up with lead as large as 42% if an election were held today.
That rises to 49% when the survey includes all voters who have a positive view of Nigel Farage.
The findings will be yet another blow to Labour, who just 14 months ago won the general election on landslide with more than 400 seats – while Reform secured just five.
It speaks to the growing electoral threat the u