Climate risk isn’t enough to discourage many current and future homeowners from taking advantage of a good deal on a home, according to insights from an Insurify survey.
Despite living in areas with moderate-to-high climate risk, 54% of surveyed homeowners bought homes unaware of their risk. Insurify surveyed 1,000 Americans aged 23 and older who own or are buying a home in moderate-to-high risk areas to learn how they perceive and experience climate risk. Among the remaining 46% who knowingly bought in risky areas, 48% reported later suffering severe weather damage to their property.
Still, more than two-thirds (67%) of surveyed current or future homeowners said they’d be willing to navigate severe weather if it means getting a good deal on a home.
Homeowners in high-risk areas are tak