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Given the dizzying pace of microtrends, it seems anything can hit virality, then disappear in a TikTok second. So when tomato started trending in 2023 with flush-faced ‘Tomato girl’ makeup, we didn’t exactly expect to the nightshade to stay on our radars into 2025. But thanks to tomato-fragranced candles, perfumes, and even home cleaning products launched by luxury brands like Loewe, Maison Margiela, Diptyque, and more, the fresh scent has hit peak ‘it-status’ with proven staying power.

“Spate has observed a growing preference for fruity fragrances,” says Yarden Horwitz, co-founder and president of Spate, a consumer trend and data intelligence platform, when interviewed for t

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