“Sydney Sweeney sells great jeans,” American Eagle CMO Craig Brommers told Wall Street analysts on the company’s earnings call Wednesday. The company reported that all of the Sweeney-branded jeans products sold out within a week, with many selling out within a day.

“The American Eagle Sydney Sweeney campaign was intended to be a brand and business reset, and it was,” Brommers added.

They also cite their partnership with Travis Kelce for helping their share prices surge.

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