Plans to create a new marketing organisation to drive tourism and investment into Glasgow have been given the go ahead.

Glasgow City Council has agreed to combine its own inward investment team with staff working on tourism, conventions and destination marketing at arms-length body Glasgow Life.

The workers currently at Glasgow Life, which runs culture and leisure services, will be transferred over to the council under the plan.

It is hoped a destination marketing and management organisation will serve as “the city’s voice to the world” and provide a “compelling, consistent brand”.

Invest Glasgow, the Glasgow Convention Bureau and Glasgow Life’s destination marketing team will be combined as a result of the decision.

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