Warner Music India has inked a distribution agreement with Renzu Music , providing the Kashmir-focused independent label with access to one of the country’s leading music distribution networks.

The partnership represents a major breakthrough for the Srinagar-based operation, which has built its reputation around discovering and developing talent from the Kashmir Valley. Under the leadership of filmmaker Danish Renzu , the label has carved out a niche by combining music curation with cinematic storytelling through music videos.

Warner’s distribution muscle will now support a roster that spans both established and emerging voices. The talent pipeline includes Zahra Banoo, Noor Mohammad, Hyder Dar, Adam, Saqib Wani, Shivani Matyal, Bilal Tantray, Afaq Dar, Kafil Qureshie, Tasneef Bukha

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