If a smart platform exists, I've used it extensively.

In over ten years of testing TVs, I've spelunked the depths of Samsung's Tizen software and weaved through the tangled nature of LG's webOS. I've reviewed so many TCL, Sony and Hisense TVs that I can navigate Google TV with my eyes closed.

Smart platforms have become the central nervous system of every smart TV on the market. And, since all TVs worth buying are smart, you pretty much can't avoid using them. But of all the software suites you'll come across in 2025, none of them come close to the convenience and good vibes of Roku. Here's what sets it apart from the rest.

The Roku interface is easy to use and mostly ad-free

When you boot up Roku, you’re immediately presented with basic, straightforward menu options and a grid of big,

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