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Dyson is the trusted name we all love and admire for vacuums, purifiers, and hair tools. It has made the world a slightly better place and has made progress with its unique designs, which we rave about, from vacuums we’ve tested to its newly launched haircare products , where the brand is competing in the beauty space.

It’s a bit of a hop for this tech titan to step into the haircare industry, but I see it very much like the Michelin tire company grew its brand and re-imagined the way you saw them by creating a guidebook to help sell more tires and, in the process, building the empire we now know as the coveted Michelin stars.

Dyson is

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